Flame broiled body spray

Yes, this is what it says it is. Burger King is making a body spray for men that smells like a flame broiled whopper. You too can own it for a mere $3.99. But why would you want to smell like a hamburger? Now a french fry I understand. But how many women are going to go 'ooohh, hamburger, must have a bite'. And not to exclude the gay crowd, would men think the same about another man? Can't image that. Who does this appeal too other than the marketing department?